Job Details

Weandrsquo;re looking for an experiencedandnbsp;Conversion Rate Optimisation (CRO) Managerandnbsp;who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds.

This role offers real ownership. Youandrsquo;ll take the lead on the companyandrsquo;s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and youandrsquo;ll be encouraged to challenge existing thinking. If you agree with everything thatandrsquo;s already being done, youandrsquo;re probably not adding the value this business is looking for.

Youandrsquo;ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.

Core Responsibilities

• Champion a andlsquo;test and learnandrsquo; mindset, embedding a continuous optimisation culture across the ecommerce function
• Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
• Own and lead the conversion strategy across multiple ecommerce platforms
• Deliver regular performance updates and insights to key internal stakeholders
• Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
• Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life
• Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
• Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
• Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
• Produce clear test summaries with performance analysis and actionable recommendations for next steps

Experience / Skills Required

• Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
• Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target
• Strong understanding of usability best practice and user behaviour
• At least 2 yearsandrsquo; experience using website analytics tools such as Google Analytics
• Practical experience of A/B and multivariate testing
• Commercially minded, self-motivated and comfortable influencing stakeholders
• Highly data-driven with a strong focus on results and ROI
• Confident contributing to presentations, workshops and senior-level discussions

Thisandnbsp;Conversion Rate Optimisation Managerandnbsp;role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.