Job Details

GBR Recruitment Ltd are working in partnership with a market leading SME sized client in the East Lindsey area of Lincolnshire, recruiting for an experienced Marketing Assistant /-Lead Generation Marketing Executive-to assist the Marketing Manager.

This is a-non-sales marketing lead generation role-focusing-on-identifying, attracting andamp; qualifying potential customers (leads) through marketing channels, rather than directly closing sales. The primary goal is to feed high-quality, educated prospects into the sales pipeline.

Duties:

• Lead Identification from conducting effective market research, that leads to the effective targeting of prospects:-Identifying high-potential leads using tools like LinkedIn, industry databases, and web research. Defining the sales pipeline.
• Defining Personas:-Researching and refining Ideal Customer Profiles (ICPs) to ensure outreach targets the right audience.
• CRM Data Enrichment:-Meticulously updating and maintaining prospect data on the in-house CRM system.-
• Lead Hand-off:-Managing the transition of qualified leads to the marketing manager / sales team, ensuring accurate communication / information is passed on, based on real market insights.
• Campaign Optimisation:-Analysing data insights to deliver affective segmented marketing campaigns that bring in new sales opportunities for the sales team to convert from pipeline prospects into business deals.
• Marketing:-support the marketing manager where needed in producing your own content (digital andamp; traditional) or providing the information from your market research for the marketing manager to use in their own content creations. Support short, mid and long term marketing campaigns.-

Attributes:-

• Degree qualified in marketing (ideal)
• B2B lead generation experience (non-sales market research)
• Used to acquiring market intelligence insights to make informed marketing campaign decisions-based on that information
• Data analysis skills-
• CRM experience-
• Strong communication skills at all levels
• Used to supporting short/medium and long term marketing strategies
• Used to supporting a sales team with market insights / accurate data

This role could suit someone working as a-Demand Generation Executive, Lead Generation Specialist, Growth Marketing Executive, Lead Generation Coordinator,-CRM Executive,-Inbound Marketing Executive, Marketing Assistant, Marketing Executive, Marketing Strategist, Marketing Coordinator, Market Researcher or similar roles with comparable duties / tasks.-

This position is commutable from areas such as-Louth, Skegness, Mablethorpe, Horncastle, Spilsby, Wragby, Woodhall Spa, Lincoln, Coningsby, Tattershall, Alford, Sutton on Sea, Navenby, Sleaford, Spalding, Boston, Ruskington, Bardney andamp; other areas close to these.-

Interviews to take place immediately, with a 2 stage process including a first stage video interview, followed by an on-site final interview.-

This is a great opportunity for you to join a highly respected, quality focused business that is an employer of choice who takes its employees welfare seriously, focusing on well-being and a real work / life balance, hence the 35 hour working week, working from 9am to 4pm, Monday to Friday.-

Apply today!