Paid Media Manager
Job Description
Paid Media Manager - Manchesterandnbsp;
My client is looking for an experienced Paid Media Manager to join their growing digital team. Working closely with the Head of Digital Marketing, youandrsquo;ll take ownership of planning, managing, developing, and optimising a wide range of paid media campaigns across multiple digital channels.
This is a handsand#8209;on role and a key contributor to our clientsandnbsp;customer acquisition and growth strategy, driving performance through dataand#8209;led decisionand#8209;making and continuous optimisation.
Who Weandrsquo;re Looking ForThe ideal candidate will:
- Have a strong understanding of paid search, display, and paid social, including platforms such as:
Google Ads (Search andamp; Display), Google Display Network, Meta Ads Manager, Microsoft Advertising, YouTube Ads, TikTok Ads, and programmatic DSPs - Be confident building and managing consumerand#8209;focused campaigns from scratch, with a clear focus on KPIs, ROI, and commercial outcomes
- Use tools such as Google Ads Editor, SA360, Meta Events Manager, Google Tag Manager, and Looker Studio to optimise and report on performance
- Work collaboratively with the Head of Digital Marketing and wider internal teams to maximise campaign efficiency
- Adopt a testand#8209;andand#8209;learn mindset, continuously identifying new opportunities across Display, Video, Paid Social, Retargeting, and Remarketing
- Partner with the design team to produce effective, compliant creative assets for display, video, and social formats
- Test creative, targeting, and landing pages to deliver bestand#8209;inand#8209;class results
- Provide regular performance updates and insights to key stakeholders
- Own and maintain all weekly, monthly, and quarterly reporting
- Minimum 3 yearsandrsquo; experience managing paid media campaigns across Google Ads, GDN, Meta Ads, Microsoft Ads, YouTube, TikTok Ads, and programmatic DSPs
- Strong numeracy and literacy skills
- Proven ability to plan, execute, and optimise paid media activity using tools such as Google Analytics, Google Tag Manager, Looker Studio, and attribution platforms
- Ability to produce accurate, commercially focused MI aligned to business KPIs
- Handsand#8209;on experience with campaign automation, including rulesand#8209;based optimisation, scripts, and audience automation
- Exceptional attention to detail and accuracy
- Upand#8209;toand#8209;date knowledge of digital marketing trends, platform changes, and emerging paid media technologies
- High levels of enthusiasm, curiosity, and a genuine desire to learn and grow
- Hapi benefits programme (discounts at supermarkets, cinemas, and major retailers)
- Free parking
- Employee Assistance Programme