Job Details

Social Media & Digital Marketing Manager

Job Description
Social Media andamp; Digital Marketing Manager

Biotiful Gut Health

Contract: Full-Time

Location: Hammersmith

Office-days: Monday, Tuesday, Thursday

Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over -100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.

Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.

With strong momentum, big ambitions, and a passionate team, weand#39;re building something special and - and weand#39;re looking for a passionate, driven and purpose-led Social Media andamp; Digital Marketing Manager.

At Biotiful Gut Health, weand#39;re on a mission to bring gut health to the nation - and digital is at the heart of how we inspire, educate, and build momentum. In this role, youand#39;ll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir.

Youand#39;ll own our digital brand presence, from paid media to CRM and social storytelling. Youand#39;ll craft and activate stand-out campaigns across all key digital touchpoints - turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.

If youand#39;re a bold thinker, digitally fluent, and just reading this has given you butterflies - this could be the perfect fit.

Roles andamp; responsibilities include but are not limited to:
  • Lead integrated digital campaigns across paid, owned, and earned channels.
  • Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
  • Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
  • Develop engaging content and influencer collaborations.
  • Grow and engage our community through storytelling and UGC.
  • Oversee website updates, SEO, and UX improvements.
  • Drive CRM and email marketing strategy using segmentation and insights.
  • Track performance and optimise campaigns using analytics tools.


What you will need to succeed:
  • 4+ years in digital marketing, ideally in FMCG or wellness.
  • Strong campaign management and commercial acumen.
  • Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
  • Creative flair with a data-driven mindset.
  • Collaborative, organised, and outcome-focused.
  • Bonus: a passion for gut health and kefir!


If this sounds like you and youand#39;re ready to make an impact, weand#39;d love to hear from you!

At Biotiful, weand#39;re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they donand#39;t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - weand#39;re happy to support you.

#hiring #biotiful

We can offer a hybrid working model, competitive package and great working environment so if youand#39;re interested, please apply via the link.